THROUGH THE LENS [PART 2]
:: BRITNEY SPEARS [CANDIES SPRING 2010 CAMPAIGN]

New York, New York—(February 17, 2010)—Iconix Brand Group, Inc. (NASDAQ: ICON) unveiled today its spring 2010 marketing campaign for its junior brand, Candie’s®, which is exclusively available at Kohl’s Department Stores (NYSE: KSS) and Kohls.com. The campaign entitled, “Britney Spears Through The Lens,” showcases international superstar, Britney Spears, as seen through the lens of three famed photographers, Annie Leibovitz, Mark Seliger and Terry Richardson. Each iconic photographer shot Spears at Paramount Studios in Hollywood late last year.

Britney Spears, commented, “Annie, Mark and Terry are three of the biggest photographers in the world, I am honored to be working with them for my Candie’s and Kohl’s ads. It was an amazing shoot and I know my fans are going to love the cool images.”

PHOTOS: ANNIE LEIBOVITS, MARK SELIGER, & TERRY RICHARDSON FOR CANDIES
VIEW PART 1

THROUGH THE LENS [PART 1]
:: BRITNEY SPEARS [CANDIES SPRING 2010 CAMPAIGN]

The campaign, a series of photographs of Spears as seen through the lens of each master photographer will debut with a four page insert in the April issue of Seventeen Magazine as well as online at candies.com and Kohls.com. Each photographer has their own unique and trademark style. Annie Leibovitz’s photograph features Spears against an industrial backdrop, Terry Richardson photographed Spears on a plain white set with colorful props, while Mark Seliger created elaborate sets. Seliger’s first set was a French burlesque inspired pink dressing room and the second was custom designed pink Harley-Davidson motorcycle against a perfect blue sky and green grass background.

PHOTOS: ANNIE LEIBOVITS, MARK SELIGER, & TERRY RICHARDSON FOR CANDIES